Monthly Archives: November 2021

B2B vs. B2C Customer Relationship Management – Differences and Similarities

In the business world, it is generally understood that business-to-business (B2B) and business-to-consumer enterprises are fundamentally different from each other. Therefore, it stands to reason that each has different needs of a customer relationship management (CRM) solution. Yet, before you assume that the two are completely different worlds, some similarities exist. As you may have guessed by now, these commonalities should also factor into your … Read More

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