Tag Archives: CRM

Don’t Waste Time on Poor-Fit Customers

In the B2B world, time is money. When you think about it, most of the investments you make in purchasing equipment, software and even hiring employees are with the intention of saving your business time – so you can most effectively utilize those resources to increase revenue and profits. Also when you think about it, your customers are an important investment. Your business doubtlessly spends … Read More

→', 'twentytwelve' ) ); ?>

Using CRM to Build Intelligent Relationships

Businesses both large and small need to work hard to attain customers. However, once they become your customer, you need to work even harder to keep them happy to retain them. Customer retention is, by far, the single most crucial issue for businesses of all sizes. Enter relationship marketing. This is a strategy of customer relationship management (CRM) that emphasizes customer retention, satisfaction and lifetime … Read More

→', 'twentytwelve' ) ); ?>

Maximize Your CRM Capabilities With These Best Practices

Regardless of the scale of your business operations, CRM software has become a must-have tool to meet your customers’ demands and keep them happy. With customers becoming even more knowledgeable and demanding, it is tough to meet their expectations without a customer relationship management solution. CRM has become a necessity for businesses, both large and small. It helps you build a strong relationship with your … Read More

→', 'twentytwelve' ) ); ?>

How CRM Can Help Your B2B Sales in the New Normal

The COVID-19 pandemic has hit the business world hard, and B2B sales are no exception. The challenges here are compounded, as the companies you deal with are likely also suffering from reduced revenues, supply line issues and staff downsizing and/or the shift to working remotely. While the “new normal” seems to be anything but, making the necessary adjustments to regain your equilibrium is essential to … Read More

→', 'twentytwelve' ) ); ?>

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

→', 'twentytwelve' ) ); ?>

How a CRM System Increases Customer Loyalty

Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More

→', 'twentytwelve' ) ); ?>

Does Your CRM Meet Your Needs?

Customer management is, by far, the most crucial aspect of every growing business. If you are unable to manage your customers properly, it is tough to survive in today’s competitive environment. When the competition is so intense in every vertical, it is essential to meet customer demands proactively.   If you are still managing your customers through spreadsheets and Post-it notes, you need to move over … Read More

→', 'twentytwelve' ) ); ?>

The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

→', 'twentytwelve' ) ); ?>

10 Signs that a CRM Project is on the Road to Failure

In a perfect world, businesses would allow their CRM system to optimize marketing strategies, allow for a scalable resource of agents, improve customer relationships and meet their goals. Unfortunately, this is not a perfect world and the average failure rate of a CRM can be almost 43%  There are many benefits to a CRM project, but the failure is not merely a matter of happenstance. … Read More

→', 'twentytwelve' ) ); ?>

Top CRM Features Your Business Needs for Success

Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More

→', 'twentytwelve' ) ); ?>