You’ve doubtlessly heard that every business – regardless its industry or size – needs a customer relationship management (CRM) system to communicate effectively with existing customers and prospects, as well as among the different departments of your organization so vital data about customers and leads doesn’t fall through the cracks – perhaps resulting in an unhappy, lost customer or lost sale. But did you know … Read More
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Keeping a tab on sales activities is crucial for every organization. With today’s available tools, companies can track almost everything they want to know in their sales department. Different sales metrics have different utilities – some have been in place for many years, whereas others are new and more precisely focused. However, companies often try to identify and measure as many key performance indicators (KPIs) … Read More
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New customer acquisition is always a top priority for businesses of all sizes. But while acquiring new customers, companies should not forget about existing dormant customers. There’s nothing wrong with new acquisitions, but ignoring your dormant customers can add more financial strain to your business. After all, you have already spent money on current customers, but acquiring new ones is a fresh expense. As Tal … Read More
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Customer relationship management (CRM) software is known to assist businesses on several fronts. From helping build strong relationships with customers to bringing various departments in an organization on to the same page, a CRM system allows companies to unlock the true potential of their business. But you can achieve all of this and more only if you focus on integration. Unless you integrate your CRM … Read More
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In the B2B world, time is money. When you think about it, most of the investments you make in purchasing equipment, software and even hiring employees are with the intention of saving your business time – so you can most effectively utilize those resources to increase revenue and profits. Also when you think about it, your customers are an important investment. Your business doubtlessly spends … Read More
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Businesses both large and small need to work hard to attain customers. However, once they become your customer, you need to work even harder to keep them happy to retain them. Customer retention is, by far, the single most crucial issue for businesses of all sizes. Enter relationship marketing. This is a strategy of customer relationship management (CRM) that emphasizes customer retention, satisfaction and lifetime … Read More
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Regardless of the scale of your business operations, CRM software has become a must-have tool to meet your customers’ demands and keep them happy. With customers becoming even more knowledgeable and demanding, it is tough to meet their expectations without a customer relationship management solution. CRM has become a necessity for businesses, both large and small. It helps you build a strong relationship with your … Read More
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The COVID-19 pandemic has hit the business world hard, and B2B sales are no exception. The challenges here are compounded, as the companies you deal with are likely also suffering from reduced revenues, supply line issues and staff downsizing and/or the shift to working remotely. While the “new normal” seems to be anything but, making the necessary adjustments to regain your equilibrium is essential to … Read More
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Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More
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Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More
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