Tag Archives: customer relationship management

Why Your Business Needs a Unified CRM Solution

What do customers value the most when doing business with you? Choice? Convenience? An esteemed brand name? Believe it or not, they value relationships over transactions. A customer who knows your company knows – and cares – about who they are, what they need and is committed to making sure their needs are met (and anticipated) is a loyal, long-term customer. This is especially true … Read More

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Summer CRM

  It may not be June 20th but it is certainly starting to feel a lot like summer. Graduations are finishing up, school semesters are finished or almost out and vacations are on the books. Many executives are now focusing on how to stay tuned in to what is going on in the office while they are away. With a cloud based customer relationship management … Read More

Data Do Rights

Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More

Don’t Diss Your Doers

  MLK Jr. Strived for Accountability & Equality This week is all about recognition and honoring someone who was held accountable and rose to the occasion many times. This week America, and many others around the world to be honest, diverted a portion of its attention to the late Dr. Martin Luther King Jr on the National Holiday. One of his major points of discussion … Read More

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

How to Conduct CRM Research

The research to select your CRM is just as important as how you intend to use the software over time. You need to carefully conduct your research so that you select the most appropriate solution for your needs.  Follow the process below to get the most out of your research and the CRM you select. Determine Your Needs This might begin with a needs analysis … Read More