Tag Archives: B2B CRM

Use Your CRM to Reactivate Dormant Customers

New customer acquisition is always a top priority for businesses of all sizes. But while acquiring new customers, companies should not forget about existing dormant customers. There’s nothing wrong with new acquisitions, but ignoring your dormant customers can add more financial strain to your business. After all, you have already spent money on current customers, but acquiring new ones is a fresh expense. As Tal … Read More

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Don’t Waste Time on Poor-Fit Customers

In the B2B world, time is money. When you think about it, most of the investments you make in purchasing equipment, software and even hiring employees are with the intention of saving your business time – so you can most effectively utilize those resources to increase revenue and profits. Also when you think about it, your customers are an important investment. Your business doubtlessly spends … Read More

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