Tag Archives: customer data

Are Data Silos Holding Back Your Business?

We live in a data-driven world where relevant information can help companies streamline their business operations at various levels. However, you need to collect and collate data from every touchpoint to improve decision-making – especially if it pertains to the customer experience. This is why organizations need to avoid data silos. A  data silo is a collection of data held by one group that is not … Read More

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How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

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