Tag Archives: Cloud-based CRM

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

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How Could a CRM Put Your Auto Dealership in The Driver’s Seat?

The automotive industry is a competitive vertical. And, with customer expectations on the rise, it is not easy for businesses to manage their customers without the help of technology. But there is one tool that helps businesses tide over most of the customer relationship problems, and its name is customer relationship management (CRM) software. Yes, an automotive CRM can help manage your customers more efficiently. … Read More

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The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

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What’s in a Name

What’s in a Lead?   “Just a name, just give me one name and I’ll make all of your dreams come true!” Sometimes the attitudes surrounding Lead Generation can seem like an uphill battle in search of a contact you can make a connection with. As a sales and/or marketing professional, your efforts reach far and wide to bring consumers to your business and turn … Read More

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Data Do Rights

Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More

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It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

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Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

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Brands Worth 1000 Interactions

In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More

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