Author Archives: eZnetCRM

The Three Types of CRM and How to Determine Which is Right for Your Business

You’ve doubtlessly heard that every business – regardless its industry or size – needs a customer relationship management (CRM) system to communicate effectively with existing customers and prospects, as well as among the different departments of your organization so vital data about customers and leads doesn’t fall through the cracks – perhaps resulting in an unhappy, lost customer or lost sale. But did you know … Read More

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Using Your CRM to Measure B2B Sales Metrics That Matter

Keeping a tab on sales activities is crucial for every organization. With today’s available tools, companies can track almost everything they want to know in their sales department. Different sales metrics have different utilities – some have been in place for many years, whereas others are new and more precisely focused. However, companies often try to identify and measure as many key performance indicators (KPIs) … Read More

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Use Your CRM to Reactivate Dormant Customers

New customer acquisition is always a top priority for businesses of all sizes. But while acquiring new customers, companies should not forget about existing dormant customers. There’s nothing wrong with new acquisitions, but ignoring your dormant customers can add more financial strain to your business. After all, you have already spent money on current customers, but acquiring new ones is a fresh expense. As Tal … Read More

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How does CRM Integration Improve Cross-Team Collaboration?

Customer relationship management (CRM) software is known to assist businesses on several fronts. From helping build strong relationships with customers to bringing various departments in an organization on to the same page, a CRM system allows companies to unlock the true potential of their business. But you can achieve all of this and more only if you focus on integration. Unless you integrate your CRM … Read More

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Don’t Waste Time on Poor-Fit Customers

In the B2B world, time is money. When you think about it, most of the investments you make in purchasing equipment, software and even hiring employees are with the intention of saving your business time – so you can most effectively utilize those resources to increase revenue and profits. Also when you think about it, your customers are an important investment. Your business doubtlessly spends … Read More

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Today’s CRM Best Practices

Whether your company currently has a customer relationship management (CRM) system or is considering one, following best practices will help you help your CRM attain the best results for reaching your business goals. As your company may have several departments and levels of users, there is much more involved than taking the CRM “out of the box” so to speak, setting some basic tasks and … Read More

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Using CRM to Build Intelligent Relationships

Businesses both large and small need to work hard to attain customers. However, once they become your customer, you need to work even harder to keep them happy to retain them. Customer retention is, by far, the single most crucial issue for businesses of all sizes. Enter relationship marketing. This is a strategy of customer relationship management (CRM) that emphasizes customer retention, satisfaction and lifetime … Read More

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Are Data Silos Holding Back Your Business?

We live in a data-driven world where relevant information can help companies streamline their business operations at various levels. However, you need to collect and collate data from every touchpoint to improve decision-making – especially if it pertains to the customer experience. This is why organizations need to avoid data silos. A  data silo is a collection of data held by one group that is not … Read More

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How to Implement Meaningful CRM Reporting

There is hardly any doubt that companies now need a robust customer relationship management (CRM) solution to manage their customers effectively. A CRM solution can prove to be an important asset to your sales team, as covered in detail in our blog post – “How Does a CRM Solution Help Sales?” However, just having a CRM system cannot guarantee success. To reap its full benefits, … Read More

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Maximize Your CRM Capabilities With These Best Practices

Regardless of the scale of your business operations, CRM software has become a must-have tool to meet your customers’ demands and keep them happy. With customers becoming even more knowledgeable and demanding, it is tough to meet their expectations without a customer relationship management solution. CRM has become a necessity for businesses, both large and small. It helps you build a strong relationship with your … Read More

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