Category Archives: CRM

Using CRM to Build Intelligent Relationships

Businesses both large and small need to work hard to attain customers. However, once they become your customer, you need to work even harder to keep them happy to retain them. Customer retention is, by far, the single most crucial issue for businesses of all sizes. Enter relationship marketing. This is a strategy of customer relationship management (CRM) that emphasizes customer retention, satisfaction and lifetime … Read More

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Are Data Silos Holding Back Your Business?

We live in a data-driven world where relevant information can help companies streamline their business operations at various levels. However, you need to collect and collate data from every touchpoint to improve decision-making – especially if it pertains to the customer experience. This is why organizations need to avoid data silos. A  data silo is a collection of data held by one group that is not … Read More

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B2B vs. B2C Customer Relationship Management – Differences and Similarities

In the business world, it is generally understood that business-to-business (B2B) and business-to-consumer enterprises are fundamentally different from each other. Therefore, it stands to reason that each has different needs of a customer relationship management (CRM) solution. Yet, before you assume that the two are completely different worlds, some similarities exist. As you may have guessed by now, these commonalities should also factor into your … Read More

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How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

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How a CRM System Increases Customer Loyalty

Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More

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The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

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10 Signs that a CRM Project is on the Road to Failure

In a perfect world, businesses would allow their CRM system to optimize marketing strategies, allow for a scalable resource of agents, improve customer relationships and meet their goals. Unfortunately, this is not a perfect world and the average failure rate of a CRM can be almost 43%  There are many benefits to a CRM project, but the failure is not merely a matter of happenstance. … Read More

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Does Your Business Need a CRM?

As a business owner and decision-maker, you must have heard a good deal of buzz about customer relationship management (CRM) solutions and the benefits they bring to the table. However, if you are one of those who are undecided on whether or not to use one for your organization, then you are in the right place. Let us give you an insight into what a … Read More

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What Can A Good CRM Do For Your Business?

Customer management is, by far, the most vital function of every organization. With competition increasing by the day, if you are unable to look after the needs of your customers proactively, they are sure to leave you sooner rather than later. Besides looking after the needs of your existing customers, it is also crucial to find prospective customers and win back those who have deserted … Read More

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How Can Remote Workers Get The Job Done?

Not so long ago, companies that depended upon remote workers or incorporated them into their organization faced numerous challenges. Today, business culture is shifting from individuals in field locations (typically sales executives or inspectors) being an exception to on-site employees. An increasing number of companies now allow – or even encourage – employees to work at home or other off-site locations. But why is remote … Read More

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