Category Archives: CRM Blog

23 September 2019

Top CRM Features Your Business Needs for Success

Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More

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16 August 2019

Worried About Customer Churn? Here is How CRM Helps Reduce It!

Customer churn is a phenomenon that affects businesses both large and small in equal measure. If you are in the business world, you understand the importance of retaining your customers. As a business owner, you spend a lot of time and money on acquiring new customers. But if you’re not successful in retaining them, it will be difficult for you to survive in today’s competitive … Read More

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12 July 2019

How Does a CRM Solution Help Sales?

Sales are the backbone of almost all businesses. If you want to do well in the business world, you need to empower your sales team with all the amenities so that they achieve all their goals. After all, businesses are in business to make money, and you can do so only if your sales reps and your sales process are up to the mark. So, … Read More

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19 June 2019

Top 5 Benefits of CRM for the Healthcare Industry

While it is important for modern clinics and hospitals to invest in medical equipment and trained staff, it is equally vital for them to look after the interests of their customers. Investing in a customer relationship management (CRM) system allows you to better serve your patients, build long-term relationships with them, protect their data and prevent errors. As MarketsandMarkets reports, this is quickly becoming an … Read More

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15 May 2019

The Top Seven Benefits of CRM Software

As a business owner, you need to make crucial decisions. One of the most important is choosing a customer relationship management (CRM) solution. Regardless of an enterprise’s size or industry, managing customer relationships is integral to success. While a CRM system offers numerous benefits to businesses both big and small, the most important is that it allows you to improve the overall experience of your … Read More

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18 April 2019

How CRM Can Improve Customer Retention

  The digital revolution has empowered today’s customers like never before. With competition on the rise and loyalty factors taking a backseat, customers don’t think twice before shifting to your competitors. If you don’t look after the interests of your customers well, chances are they will abandon you. You need to have a customer-centric approach to retain your current customers. It is, therefore, vital for … Read More

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18 March 2019

Top Tips to Formulate an Effective Social CRM Strategy

  Customer relationship management (CRM) is fundamentally about managing and maximizing the efforts that help you develop strong relations with your customers and prospects. Organizations try everything in the book to keep their customers satisfied. And, when it comes to improving customer experience, one aspect that companies cannot afford to ignore is social media. That is where social CRM comes into the picture. Social CRM … Read More

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13 February 2019

Handling Customer Complaints and the Role of CRM

Thanks to the internet, customers today have more power than they ever had in the past. Customers are known to make or break businesses. And, that is the reason why businesses try to do everything in the book to keep their customers happy and satisfied. When customers have a positive experience, they share it with their friends, family and colleagues – which results in new … Read More

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18 January 2019

How Can You Tell if You Need to Change Your CRM System?

Change, they say is inevitable. Everything in this world keeps evolving. The same is true of your organization’s relationship with its CRM system. A CRM solution that served your needs two years ago may no longer be effectively doing so today. Whether the cause is the growth of your business, your CRM system is outdated or it never was a good fit to begin with, … Read More

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17 December 2018

Why Do Higher Education Institutions Need A CRM?

Competition is the order of the day, and it is not any different in the education sector, more so in the higher education institutions (HEIs). Customer relationship management (CRM) software helps organizations in practically all verticals create and develop a strong relationship with their customers. Likewise, in the education sector, a CRM solution helps higher education institutions to attract, retain and better serve their students. … Read More

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