Tag Archives: benefits of crm

15 December 2015

Another Satisfied Customer

As consumers, we all have certain basic expectations when exercising our purchasing power. Expectations of the product or service, expectations of the brand and business, and expectations of the complete buying process. Customer satisfaction is the scope of these expectations with regard to a certain product or service. One of the most important ways for an organization to secure higher levels of customer satisfaction is … Read More

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3 December 2015

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

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24 November 2015

Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

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3 August 2015

Calculating Your CRM’s ROI

While CRM systems offer a multitude of benefits, those who do not fully understand them can be skeptical about their potential. One way to evaluate the effectiveness of a CRM system is to calculate the ROI, or Return on Investment, that your CRM will generate. Though some are hesitant to approach this task due to unfamiliarity with the system or lack financial aptitude, it is … Read More

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5 June 2015

How Does Quality Customer Service Enhance Your Company/Client Relationship?

Good customer service has numerous impacts across your company, but it’s certainly the most important as it relates to your clients and their relationship to your business. Having a customer service action plan and protocol is critical to achieving your goals and constantly promoting this positive relationship. Available Customer Service Customer service needs to go deeper than having a company-wide commitment to putting the client … Read More

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