There is hardly any doubt that companies now need a robust customer relationship management (CRM) solution to manage their customers effectively. A CRM solution can prove to be an important asset to your sales team, as covered in detail in our blog post – “How Does a CRM Solution Help Sales?” However, just having a CRM system cannot guarantee success. To reap its full benefits, … Read More
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Regardless of the scale of your business operations, CRM software has become a must-have tool to meet your customers’ demands and keep them happy. With customers becoming even more knowledgeable and demanding, it is tough to meet their expectations without a customer relationship management solution. CRM has become a necessity for businesses, both large and small. It helps you build a strong relationship with your … Read More
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In the business world, it is generally understood that business-to-business (B2B) and business-to-consumer enterprises are fundamentally different from each other. Therefore, it stands to reason that each has different needs of a customer relationship management (CRM) solution. Yet, before you assume that the two are completely different worlds, some similarities exist. As you may have guessed by now, these commonalities should also factor into your … Read More
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What do customers value the most when doing business with you? Choice? Convenience? An esteemed brand name? Believe it or not, they value relationships over transactions. A customer who knows your company knows – and cares – about who they are, what they need and is committed to making sure their needs are met (and anticipated) is a loyal, long-term customer. This is especially true … Read More
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An efficient way to build your brand, market your business and generate new leads. The success of a B2B relies on quality lead generation. If your current strategies are not enticing potential buyers, operating your business can become rather challenging. Just focusing on paid traffic alone will not drive the necessary traffic you need in order to be successful. You need something more. You need … Read More
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More often than not we see the back cover of an iPhone case than the details of the human face behind it. We are glued to our mobile devices. But can you blame us? In the palm of our hand we hold the world’s information. It’s the power of knowledge and those who can access it most easily have the fastest route to power. Power, … Read More
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Getting new customers is like going on a first date. But how many “dates” lead to customer retention? CRM might be your best wingman. For a first date you have to make sure you gelled your hair enough to avoid an Alfalfa moment but not too much to cause the great oil spill of 2017. You have enough money to pay for the antipasto appetizer … Read More
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There is nothing I love more than a company I love loving me back. That is, acknowledging me as a loyal customer. Let’s face it, they depend on customers like me to stay in business I depend on them for products I love. This is what we call symbiotic relationship. Don’t you want that with your customers? We expect to be taken care of and … Read More
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5 Ways A CRM Software Can Help Personalize Your Marketing “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin I don’t know about you but around the third daily time I get an email about hand soap, I’ve lost it. However, heaven forbid I unsubscribe lest I miss out on a sale I actually want to participate … Read More
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In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers. But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More
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