Category Archives: CRM

17 October 2022

Key Features You Should Look for in a Small Business CRM

Regardless of the size, managing customer relationships is crucial for every business. However, it holds special significance if you own a small business. With ever-increasing competition, small businesses must work hard to keep and increase their market share.  Unless you use the advantages of technology, it’s even more difficult to keep up pace with your competitors. This is where customer relationship management (CRM) software comes … Read More

→', 'twentytwelve' ) ); ?>
4 July 2022

Use Your CRM to Reactivate Dormant Customers

New customer acquisition is always a top priority for businesses of all sizes. But while acquiring new customers, companies should not forget about existing dormant customers. There’s nothing wrong with new acquisitions, but ignoring your dormant customers can add more financial strain to your business. After all, you have already spent money on current customers, but acquiring new ones is a fresh expense. As Tal … Read More

→', 'twentytwelve' ) ); ?>
7 March 2022

Using CRM to Build Intelligent Relationships

Businesses both large and small need to work hard to attain customers. However, once they become your customer, you need to work even harder to keep them happy to retain them. Customer retention is, by far, the single most crucial issue for businesses of all sizes. Enter relationship marketing. This is a strategy of customer relationship management (CRM) that emphasizes customer retention, satisfaction and lifetime … Read More

→', 'twentytwelve' ) ); ?>
3 February 2022

Are Data Silos Holding Back Your Business?

We live in a data-driven world where relevant information can help companies streamline their business operations at various levels. However, you need to collect and collate data from every touchpoint to improve decision-making – especially if it pertains to the customer experience. This is why organizations need to avoid data silos. A  data silo is a collection of data held by one group that is not … Read More

→', 'twentytwelve' ) ); ?>
8 November 2021

B2B vs. B2C Customer Relationship Management – Differences and Similarities

In the business world, it is generally understood that business-to-business (B2B) and business-to-consumer enterprises are fundamentally different from each other. Therefore, it stands to reason that each has different needs of a customer relationship management (CRM) solution. Yet, before you assume that the two are completely different worlds, some similarities exist. As you may have guessed by now, these commonalities should also factor into your … Read More

→', 'twentytwelve' ) ); ?>
20 October 2020

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

→', 'twentytwelve' ) ); ?>
16 September 2020

How a CRM System Increases Customer Loyalty

Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More

→', 'twentytwelve' ) ); ?>
18 May 2020

The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

→', 'twentytwelve' ) ); ?>
17 March 2020

10 Signs that a CRM Project is on the Road to Failure

In a perfect world, businesses would allow their CRM system to optimize marketing strategies, allow for a scalable resource of agents, improve customer relationships and meet their goals. Unfortunately, this is not a perfect world and the average failure rate of a CRM can be almost 43%  There are many benefits to a CRM project, but the failure is not merely a matter of happenstance. … Read More

→', 'twentytwelve' ) ); ?>
19 February 2020

Does Your Business Need a CRM?

As a business owner and decision-maker, you must have heard a good deal of buzz about customer relationship management (CRM) solutions and the benefits they bring to the table. However, if you are one of those who are undecided on whether or not to use one for your organization, then you are in the right place. Let us give you an insight into what a … Read More

→', 'twentytwelve' ) ); ?>