Thanks to the internet, customers today have more power than they ever had in the past. Customers are known to make or break businesses. And, that is the reason why businesses try to do everything in the book to keep their customers happy and satisfied. When customers have a positive experience, they share it with their friends, family and colleagues – which results in new … Read More
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Change, they say is inevitable. Everything in this world keeps evolving. The same is true of your organization’s relationship with its CRM system. A CRM solution that served your needs two years ago may no longer be effectively doing so today. Whether the cause is the growth of your business, your CRM system is outdated or it never was a good fit to begin with, … Read More
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Competition is the order of the day, and it is not any different in the education sector, more so in the higher education institutions (HEIs). Customer relationship management (CRM) software helps organizations in practically all verticals create and develop a strong relationship with their customers. Likewise, in the education sector, a CRM solution helps higher education institutions to attract, retain and better serve their students. … Read More
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How to Improve Real-Time Customer Service with a CRM Solution In today’s competitive environment, retaining customers is by far the greatest challenge for businesses in every industry. Because providing quick customer service is key to success, a customer relationship management (CRM) solution is now indispensable. Strategic use of a CRM can greatly improve efficiency, which gives customers the personalized attention they need to maintain loyalty … Read More
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Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. Price or product is no longer the reason a customer chooses your business over your competitors’ – or, for that matter, remains loyal to you. Nowadays, it’s all about customer experience (CX). And if your business is unable to improve your customers’ experience, you’ve handed over the advantage to your competitors. … Read More
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Why CRM is Your Most Valuable Asset As an organization, what do you consider your most valuable asset? Most likely, your product/service and employees are top-of-mind. But given a few more seconds of thought, customers would undoubtedly take first place. Without customers, of course, you’d have no business. So it makes sense that after the considerable time, money and effort spent on customer acquisition, customer … Read More
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CRM user adoption is a challenge even for the best of managers and their teams. Slow and low user adoption are the primary reasons CRM engagement fails to achieve its full potential. According to a Merkle Group Inc. survey, around 63% of CRM initiatives fail in large organizations. A scary number to say the least, which can make you wonder whether CRM will be a … Read More
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Last month we covered CRM in the manufacturing industry, this month we’ll tackle the need for a CRM solution in the financial sector. With rising customer expectations and intense competition rampant across all industries, companies are looking for ways to keep their clients happy. Financial sector companies are no different. Be it banking, institutional banking and markets, wealth management and insurance, the financial services sector … Read More
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Why Businesses in the Manufacturing Sector Need CRM Software Manufacturing is a core sector for several economies, and the United States is no different. America produces 18.2% of the world’s total goods. According to the Bureau of Economic Analysis, the manufacturing sector in 2016 accounted for 11.7% of the gross domestic product or GDP in the U.S. economy. The manufacturing sector provides 12.5 million jobs, … Read More
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Why Retail Stores Need CRM With eMarketer projecting retail sales to cross $27 trillion by the year 2020, there is a tremendous opportunity up for grabs in this sector. All it needs is a fool proof plan and a systematic approach to cash in on the retail bonanza. Technology has changed our lives in more ways than one. The way we eat, communicate, interact, and … Read More
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