Customer relationship management (CRM) software is known to assist businesses on several fronts. From helping build strong relationships with customers to bringing various departments in an organization on to the same page, a CRM system allows companies to unlock the true potential of their business. But you can achieve all of this and more only if you focus on integration. Unless you integrate your CRM … Read More
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Data is the most vital asset for businesses of all sizes and verticals. It is a data-driven era, and you cannot survive without managing your data properly. However, managing data is not all that easy, especially when it comes to customer data – which is probably one of the most crucial assets you have. Businesses turn to technology for the effective management of customer data, … Read More
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Customer management is, by far, the most crucial aspect of every growing business. If you are unable to manage your customers properly, it is tough to survive in today’s competitive environment. When the competition is so intense in every vertical, it is essential to meet customer demands proactively. If you are still managing your customers through spreadsheets and Post-it notes, you need to move over … Read More
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Working remotely is becoming more commonplace – mainly for an unfortunate reason. However, companies that have sales team members located throughout the country have long faced such challenges as communication and an overall feeling of isolation among team members – which can lead to a lack of the feeling of teamwork that’s essential for success. According to a survey by conference call provider PowWowNow, 56% … Read More
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With customers becoming more savvy and empowered, businesses can’t afford to ignore the customer experience (CX). Regardless of the vertical you belong to, you need to keep your customers satisfied to grow as an organization. To beat the competition in normal times, businesses strive hard to improve the customer experience and remain relevant. But these are not normal times. With the world battling the COVID-19 … Read More
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The sales staff forms the backbone of almost every business. This hard-working team is the face of your organization to existing and prospective customers. It is therefore in your interest to empower your sales team so they can perform to the best of their abilities. A customer relationship management (CRM) software system gives them powerful tools to do just that. However, acceptance of a … Read More
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Is it true that sales people hate CRM and want to avoid it at all cost? And, if so, what are the reasons? Is there anything that your organization can do to overcome the problem? As stated in our May 2018 blog post, “Best Practices to Increase CRM User Adoption,” a Merkle Group study found that 63% of CRM projects fail in large enterprises. And, … Read More
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Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. As we observed in our July 2018 blog post, “How to Improve Customer Experience Using a CRM System,” customer experience (CX) is the main reason consumers choose one brand over another. And a customer relationship management (CRM) system is an essential tool for staying connected to customers, streamlining processes and improving … Read More
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How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More
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An efficient way to build your brand, market your business and generate new leads. The success of a B2B relies on quality lead generation. If your current strategies are not enticing potential buyers, operating your business can become rather challenging. Just focusing on paid traffic alone will not drive the necessary traffic you need in order to be successful. You need something more. You need … Read More
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