Tag Archives: customer satisfaction

3 December 2015

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

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24 November 2015

Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

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19 November 2015

Brands Worth 1000 Interactions

In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More

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