From the halls of a Fortune 500 Company to the cubicles of a local start-up small business, “C” is not just for “cookie”. Never wanting to downplay the wisdom of the infamous blue muppet/monster who loves all varieties of cookies, but a business is only as happy and successful as a whole set of words that start with the letter “C”. Words like Communication, … Read More
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Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More
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As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More
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In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More
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How are your sales? Could they be better? If you answered yes (and who wouldn’t?), you may want to consider the benefits of integrating email into a Consumer Relationship Management (CRM) software package. “Information is power” is a true phrase in sales just as it is in life. The more information your sales reps have, the more powerful their pitch to your customers. Let’s take … Read More
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Once your company has decided to use Customer Relationship Management (CRM) software, what are some of the things it should look for in a software program? First, you will want a piece of software that can easily and quickly help you design a targeted email campaign. Customers have gotten used to communicating with their favorite businesses via email, and expect to receive offers from them. … Read More
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When you first opened your company’s doors, you spent a great deal of time working to build your customer service. You shook the hands of all who walked in the door. You knew their names. Now, as your business has grown, you’ve found it is harder than ever to keep that same high level of customer service you really need. The good news is there … Read More
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If you have a CRM, then you will also have a Return on Investment, more commonly known as ROI. As the Return on Investment reflects the progression and success of your business, it stands to reason that you would want it to be on the incline, rather than the decline. CRM systems: Almost always having a positive return Even if your initial CRM attempts have … Read More
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Factors that can make a difference in the payoff of a CRM system When it comes to setting up a Customer Relationship Management (CRM) for your company, there is really no clear-cut way to decide what the optimum investment is. It is important to realize that no two companies work the same, so you need to make a decision on what is the best CRM … Read More
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There’s a plethora of advice out there right now about how to engage your customers. Some say it’s social media. Others say it’s actually taking a step back in time to the more traditional methods of getting on the phone with your customers. Then of course, others say it’s a loyalty program where you recognize the business they provide and the special moments in their … Read More
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