30 November 2017

How A CRM System Helps Reduce Costs For Your Organization

How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More

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6 July 2017

Social Media Strategy: Gain Quality Leads Using a CRM System

An efficient way to build your brand, market your business and generate new leads. The success of a B2B relies on quality lead generation. If your current strategies are not enticing potential buyers, operating your business can become rather challenging. Just focusing on paid traffic alone will not drive the necessary traffic you need in order to be successful. You need something more. You need … Read More

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17 April 2017

Your Company’s Relationship Status: 7 Ways to Use CRM for Customer Retention

Getting new customers is like going on a first date. But how many “dates” lead to customer retention? CRM might be your best wingman. For a first date you have to make sure you gelled your hair enough to avoid an Alfalfa moment but not too much to cause the great oil spill of 2017. You have enough money to pay for the antipasto appetizer … Read More

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27 February 2017

Be the Boss of Your CRM Implementation: 6 Ways to Ensure Proper CRM Installment

There is nothing I love more than a company I love loving me back. That is, acknowledging me as a loyal customer. Let’s face it, they depend on customers like me to stay in business I depend on them for products I love. This is what we call symbiotic relationship. Don’t you want that with your customers? We expect to be taken care of and … Read More

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30 January 2017

No One Knows Me Quite Like My Order History

5 Ways A CRM Software Can Help Personalize Your Marketing “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin I don’t know about you but around the third daily time I get an email about hand soap, I’ve lost it. However, heaven forbid I unsubscribe lest I miss out on a sale I actually want to participate … Read More

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2 December 2016

Why Small Businesses Should Invest In CRM

In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers.  But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More

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4 November 2016

Evolution Of Customer Relationship Management

Customer relationship has been in place since time immemorial. Even before the advent of technology, business owners use to take utmost care of their customers on all possible fronts and to the best of their abilities. Since, they had a limited clientele, whether a store in your neighborhood or a restaurant which you frequented, knew exactly what your preferences were. How did they manage this? … Read More

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17 October 2016

Myths About CRM

“Change is the only constant in life”, wrote a Greek philosopher Heraclitus around 500 B.C. So, what has philosophy got to do with Customer Relationship Management or CRM? Not much, except that a system or technology, if adopted or implemented in an organization can only flourish if its workforce is ready to use the same, whole-heartedly. Organizations whose employees have accepted the change, of implementing … Read More

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27 September 2016

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

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