Whether your company currently has a customer relationship management (CRM) system or is considering one, following best practices will help you help your CRM attain the best results for reaching your business goals. As your company may have several departments and levels of users, there is much more involved than taking the CRM “out of the box” so to speak, setting some basic tasks and … Read More
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Organization Matters What’s your favorite song? If you have one, does that mean all other songs are less important? It’s unlikely that this is the case. With the rapid influx of songs and new artists coming from every direction and spreading faster than wildfires, thanks to the internet, there is a song for every mood, every thought. In broader terms, there is a product for … Read More
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Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More
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It’s important for any business to measure customer loyalty. This allows companies to know when they are meeting customer expectations and in what areas they need to improve. The best way to do this is by using an effective CRM system. This will allow you to measure and build customer loyalty and get your business to the level you want while keeping your customers happy. … Read More
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