Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More
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According to Our CRM Data…
It does not take a true analytics minded professional to capitalize on his or her business’s implementation of CRM software. It does, however, take that true analytics driven professional to reap all of the additional benefits that a formidable CRM has to offer. Positive Customer Relationship Management (CRM) is a vital asset for any business to be proud of. What better way to realize … Read More
→', 'twentytwelve' ) ); ?>What’s in a Name
What’s in a Lead? “Just a name, just give me one name and I’ll make all of your dreams come true!” Sometimes the attitudes surrounding Lead Generation can seem like an uphill battle in search of a contact you can make a connection with. As a sales and/or marketing professional, your efforts reach far and wide to bring consumers to your business and turn … Read More
→', 'twentytwelve' ) ); ?>Calculating Your CRM’s ROI
While CRM systems offer a multitude of benefits, those who do not fully understand them can be skeptical about their potential. One way to evaluate the effectiveness of a CRM system is to calculate the ROI, or Return on Investment, that your CRM will generate. Though some are hesitant to approach this task due to unfamiliarity with the system or lack financial aptitude, it is … Read More
→', 'twentytwelve' ) ); ?>Three Reasons You Should Have a CRM
Three Reasons You Should Have a CRM There are three primary reasons why you should have a CRM in place at your company, even if you have never used one before. There are critical benefits available to you when you select the right platform and use it on a regular basis to manage your company. History Matters The ability to go back in time and … Read More
→', 'twentytwelve' ) ); ?>Three Questions to Ask Before Choosing a CRM
Before you make the all-important decision about the system you’re going to use going forward, it’s smart to ask these key questions. Make sure you’ve done your research in advance. When you’ve determined your needs, there’s a better chance that one CRM will emerge as the clear winner for your business. What Processes and Tasks Need Managed? This is certainly your first step in selecting … Read More
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