Category Archives: Business

24 November 2020

How CRM Can Help Your B2B Sales in the New Normal

The COVID-19 pandemic has hit the business world hard, and B2B sales are no exception. The challenges here are compounded, as the companies you deal with are likely also suffering from reduced revenues, supply line issues and staff downsizing and/or the shift to working remotely. While the “new normal” seems to be anything but, making the necessary adjustments to regain your equilibrium is essential to … Read More

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20 October 2020

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

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18 December 2019

Should An SMB Lift Its Business To The Cloud?

Cloud computing has changed the way companies conduct business – especially small-to-medium-size businesses (SMBs), which now have a level playing field for easily and economically accessing all the technology that was once only available to large companies. Integral to achieving success in this environment is choosing the right customer relationship management (CRM) solution to streamline your processes and manage your customers. When you move your … Read More

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18 April 2019

How CRM Can Improve Customer Retention

  The digital revolution has empowered today’s customers like never before. With competition on the rise and loyalty factors taking a backseat, customers don’t think twice before shifting to your competitors. If you don’t look after the interests of your customers well, chances are they will abandon you. You need to have a customer-centric approach to retain your current customers. It is, therefore, vital for … Read More

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16 August 2016

CRM Red Carpet Roll Out

Roll Out the CRM Red Carpet   Rolling out the red carpet for a CRM system might seem silly, but it’s actually an important first step to getting everyone on board with the new Standard Operating Procedures (SOPs). Some people might not be comfortable asking questions in at the outset of a new project, so it’s in your best interest to walk them through vital functions. They … Read More

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13 July 2016

Valuing Engagement: Capitalizing Customer Effort

It might sound silly, but the secret to top customer engagement is actually not using a particular system. It’s simply about consistency, but using the right program can make life easier for you to gain that consistency and allow you to make changes relatively quickly.cloud-based crm is one way that you use consistency and planning ahead to get the most out of engagement. It also brings in … Read More

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6 July 2016

According to Our CRM Data…

It does not take a true analytics minded professional to capitalize on his or her business’s implementation of CRM software. It does, however, take that true analytics driven professional to reap all of the additional benefits that a formidable CRM has to offer. Positive Customer Relationship Management (CRM) is a vital asset for any business to be proud of.   What better way to realize … Read More

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22 June 2016

Sales Management vs CRM

Sales Management vs Customer Relationship Management   There is a thin line between sales management and client relationship management (CRM). Where Sales focuses on “the close”, client relationship management focuses on cultivating of customer value. CRMs make sure the “close” is recurring. CRM, much like Business Development (or BD), does the groundwork for the Sales process. With the help of cloud-based CRM software, a sales team is equipped … Read More

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7 June 2016

Summer CRM

  It may not be June 20th but it is certainly starting to feel a lot like summer. Graduations are finishing up, school semesters are finished or almost out and vacations are on the books. Many executives are now focusing on how to stay tuned in to what is going on in the office while they are away. With a cloud based customer relationship management … Read More

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5 May 2016

Customer Relationships Matter

You Can’t C.R.M without the “R”   The eZnet CRM (Customer Relationship Management) solution, by way of the Virtual Stacks developers, is only as good as the information you feed it. The successful running of any business involves the cultivating of professional contacts, connections and networks. Once those connections become mutually beneficial relationships, your network is forged or simply grows. A cloud based CRM system … Read More

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