B2B vs. B2C Customer Relationship Management – Differences and Similarities

In the business world, it is generally understood that business-to-business (B2B) and business-to-consumer enterprises are fundamentally different from each other. Therefore, it stands to reason that each has different needs of a customer relationship management (CRM) solution. Yet, before you assume that the two are completely different worlds, some similarities exist. As you may have guessed by now, these commonalities should also factor into your … Read More

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Why Your Business Needs a Unified CRM Solution

What do customers value the most when doing business with you? Choice? Convenience? An esteemed brand name? Believe it or not, they value relationships over transactions. A customer who knows your company knows – and cares – about who they are, what they need and is committed to making sure their needs are met (and anticipated) is a loyal, long-term customer. This is especially true … Read More

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How CRM Can Help Your B2B Sales in the New Normal

The COVID-19 pandemic has hit the business world hard, and B2B sales are no exception. The challenges here are compounded, as the companies you deal with are likely also suffering from reduced revenues, supply line issues and staff downsizing and/or the shift to working remotely. While the “new normal” seems to be anything but, making the necessary adjustments to regain your equilibrium is essential to … Read More

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How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

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How a CRM System Increases Customer Loyalty

Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More

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Organizing Your CRM for Success

Data is the most vital asset for businesses of all sizes and verticals. It is a data-driven era, and you cannot survive without managing your data properly. However, managing data is not all that easy, especially when it comes to customer data – which is probably one of the most crucial assets you have. Businesses turn to technology for the effective management of customer data, … Read More

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Does Your CRM Meet Your Needs?

Customer management is, by far, the most crucial aspect of every growing business. If you are unable to manage your customers properly, it is tough to survive in today’s competitive environment. When the competition is so intense in every vertical, it is essential to meet customer demands proactively.   If you are still managing your customers through spreadsheets and Post-it notes, you need to move over … Read More

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The Best Way to Support a Remote Sales Team

Working remotely is becoming more commonplace – mainly for an unfortunate reason. However, companies that have sales team members located throughout the country have long faced such challenges as communication and an overall feeling of isolation among team members – which can lead to a lack of the feeling of teamwork that’s essential for success. According to a survey by conference call provider PowWowNow, 56% … Read More

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The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

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Maintaining a Quality Customer Experience During Hard Times

With customers becoming more savvy and empowered, businesses can’t afford to ignore the customer experience (CX). Regardless of the vertical you belong to, you need to keep your customers satisfied to grow as an organization. To beat the competition in normal times, businesses strive hard to improve the customer experience and remain relevant. But these are not normal times. With the world battling the COVID-19 … Read More

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