More often than not we see the back cover of an iPhone case than the details of the human face behind it. We are glued to our mobile devices. But can you blame us? In the palm of our hand we hold the world’s information. It’s the power of knowledge and those who can access it most easily have the fastest route to power. Power, … Read More
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Getting new customers is like going on a first date. But how many “dates” lead to customer retention? CRM might be your best wingman. For a first date you have to make sure you gelled your hair enough to avoid an Alfalfa moment but not too much to cause the great oil spill of 2017. You have enough money to pay for the antipasto appetizer … Read More
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There is nothing I love more than a company I love loving me back. That is, acknowledging me as a loyal customer. Let’s face it, they depend on customers like me to stay in business I depend on them for products I love. This is what we call symbiotic relationship. Don’t you want that with your customers? We expect to be taken care of and … Read More
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5 Ways A CRM Software Can Help Personalize Your Marketing “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin I don’t know about you but around the third daily time I get an email about hand soap, I’ve lost it. However, heaven forbid I unsubscribe lest I miss out on a sale I actually want to participate … Read More
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In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers. But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More
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Just because there is no cap and gown for every time you graduate a contact from one Sales Conversion Process step to the next, doesn’t mean you can’t celebrate like it. Every time a sales professional or business development manager turns a lead into an opportunity, or an opportunity to a customer, it is like being commissioned literally and figuratively. Let’s graduate to a … Read More
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Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More
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There are countless phobias these days and the amount of anxiety that a business owner can face can generate a few creative fears all by itself. The trick is to tackle the obstacles that you can control and watch the rest fall into place. More often than not, business owners precariously walk the line between the educated estimate and the proven plan of action. A … Read More
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Organization Matters What’s your favorite song? If you have one, does that mean all other songs are less important? It’s unlikely that this is the case. With the rapid influx of songs and new artists coming from every direction and spreading faster than wildfires, thanks to the internet, there is a song for every mood, every thought. In broader terms, there is a product for … Read More
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Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More
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