Data is the most vital asset for businesses of all sizes and verticals. It is a data-driven era, and you cannot survive without managing your data properly. However, managing data is not all that easy, especially when it comes to customer data – which is probably one of the most crucial assets you have. Businesses turn to technology for the effective management of customer data, … Read More
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As a business owner and decision-maker, you must have heard a good deal of buzz about customer relationship management (CRM) solutions and the benefits they bring to the table. However, if you are one of those who are undecided on whether or not to use one for your organization, then you are in the right place. Let us give you an insight into what a … Read More
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Adding In Advice All of the great tips and advice articles out there on how to manage your customer relationships can sometimes go in one ear and out the other. If they are not put into action in the most effective way, then what’s the point? The only way to achieve the maximum amount of success with customers is to learn your consumers and track … Read More
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Roll Out the CRM Red Carpet Rolling out the red carpet for a CRM system might seem silly, but it’s actually an important first step to getting everyone on board with the new Standard Operating Procedures (SOPs). Some people might not be comfortable asking questions in at the outset of a new project, so it’s in your best interest to walk them through vital functions. They … Read More
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One thing that attracts the continued interest of your customers and target market is the freshness of your content and themes. Every day of the calendar year is recognized as some sort of declared holiday so why not embrace the clichés and themes, no matter how traditional and respected or new and silly! Sign up for a platform that can bring you closer to your … Read More
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Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More
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Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More
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As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More
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In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More
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