What’s in a Lead? “Just a name, just give me one name and I’ll make all of your dreams come true!” Sometimes the attitudes surrounding Lead Generation can seem like an uphill battle in search of a contact you can make a connection with. As a sales and/or marketing professional, your efforts reach far and wide to bring consumers to your business and turn … Read More
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One thing that attracts the continued interest of your customers and target market is the freshness of your content and themes. Every day of the calendar year is recognized as some sort of declared holiday so why not embrace the clichés and themes, no matter how traditional and respected or new and silly! Sign up for a platform that can bring you closer to your … Read More
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Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More
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There are countless phobias these days and the amount of anxiety that a business owner can face can generate a few creative fears all by itself. The trick is to tackle the obstacles that you can control and watch the rest fall into place. More often than not, business owners precariously walk the line between the educated estimate and the proven plan of action. A … Read More
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Organization Matters What’s your favorite song? If you have one, does that mean all other songs are less important? It’s unlikely that this is the case. With the rapid influx of songs and new artists coming from every direction and spreading faster than wildfires, thanks to the internet, there is a song for every mood, every thought. In broader terms, there is a product for … Read More
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Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More
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Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More
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MLK Jr. Strived for Accountability & Equality This week is all about recognition and honoring someone who was held accountable and rose to the occasion many times. This week America, and many others around the world to be honest, diverted a portion of its attention to the late Dr. Martin Luther King Jr on the National Holiday. One of his major points of discussion … Read More
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Customer Relationship Management (CRM), and the software tools associated with its effectiveness, is a common practice in the business world. Happy customers equate to loyal customers that come to depend on what you have to offer. Whether it is services, products or both that you provide, building strong and lasting customer relationships is key to a successful future. While relationship management is vital, Influencer Relationship … Read More
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As consumers, we all have certain basic expectations when exercising our purchasing power. Expectations of the product or service, expectations of the brand and business, and expectations of the complete buying process. Customer satisfaction is the scope of these expectations with regard to a certain product or service. One of the most important ways for an organization to secure higher levels of customer satisfaction is … Read More
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